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Solving a problem that didn’t exist: how plant-based label bans confuse consumers

When the French government introduced in 2021 a decree that prohibited the use of “meaty” denominations for plant-based foods, the rationale it presented to justify the new law largely rested on the notion of consumer confusion. Calling plant-based products by familiar names like “burger,” “steak,” or “sausage” misleads shoppers into thinking they’re buying animal-based products – or …

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Press Release: Official Launch of HellasVeg’s Competition in Thessaloniki “Veg.contest Thessaloniki 2024 – The City’s Gastronomy is Changing”

The Association of Greek Vegetarians “HellasVeg” announces today, Monday, March 11, the official launch of the contest “Veg.contest Thessaloniki 2024 – The city’s gastronomy is changing,” to highlight the best vegetarian (vegan and vegetarian) dishes from restaurants in Thessaloniki. More than 60 vegetarian or strictly vegan dishes from 25 restaurants in the city will be …

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Mapping of restaurants with vegetarian and vegan meals. First stop is Thessaloniki

The demand of vegetarian and vegan dishes is increasing more and more, and the need for more plant-based products in restaurants as well. However, one of the problems identified in our research on the eating habits of Greeks in 2022 is that there are not enough vegetarian or vegan options in restaurants of our country, …

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Extensive media coverage of HellasVeg’s research on the eating habits of Greeks

There was extensive coverage by mass media of the primary research conducted by HellasVeg, in June 2022, regarding the eating habits of Greeks, based on the consumption of meat on the one hand and on the other hand their conscious intention to switch to a more plant-based diet. One major finding of this research was …

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vegetarian diet

Press Release: HellasVeg announces a study on the vegetarian dietary habits of people in Greece.

The Hellenic Vegetarian Association (HellasVeg) was founded in Thessaloniki in 2021 with its main goal being the promotion of vegetarianism, at a national and European level. Within its first year of operation, it developed significant action towards its goal, as it became an official member of the European Vegetarian Union (EVU -www.euroveg.eu), which is the …

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Strategy ‘’farm to fork’’: One more victory for the plant-based industry

After HellasVeg and EVU’s intervention towards Members of the European Parliament to avoid the suggested amendments that affected in a negative way the plant-based sector, the initial text of the EU’s Report’s strategy on ‘’Farm to Fork’’ was voted in favor. The European Commission started to establish a ‘’ Green Agreement’’, in order to make …

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Dietary choices with devastating consequences

Nowadays, we are facing unprecedented phenomena occurring in the planet. Powerful earthquakes, conflagrations, floods, are some of the most characteristic examples of those phenomena. However, the environmental disaster is caused by our daily choices and specifically our eating habits. The current environmental repercussions, mostly related to food production are predicted to raise by 80% more …

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eu cancer plan

Europe’s beating cancer plan with veganism being the alliance

Ιn the introduction of a thirty-one-page document, European Union notices that approximately three million European citizens are diagnosed annually with cancer and almost one million passes away, the total annual cost is estimated nearly 100 billions euros. Moreover, it is reported that the problem will be significantly worsen by 25% till 2035, unless we take action immediately.