A look back at 2024 – Key Actions With joy and excitement, we begin the new year, reflecting on the successes of 2024 and the many new actions waiting for us in 2025. The year 2024 was filled with significant initiatives and achievements for the plant-based sector both in Greece and Europe. Let’s take a …
The global push for sustainability is reshaping the food industry, with plant-based eating gaining momentum across Europe. Veganuary, the campaign encouraging people to try a vegan diet in January, has inspired millions to explore plant-based options, driving awareness of health, environmental, and ethical benefits. Recent insights from a 13-country European survey reveal valuable opportunities for …
Understanding Consumer Attitudes Towards Veganism and Sustainability in 2024 Read More »
More than 130 groups representing farmers, health professionals, consumers, animal welfare and environmental interests have written to European Commissioner for Agriculture and Food, Christophe Hansen, urging him to develop an EU Action Plan for Plant Based Foods by 2026. The groups, including 30 national organisations, as well as European and International-level bodies, add to the …
More than 130 organisations call for EU Action Plan for Plant-based Foods Read More »
When the French government introduced in 2021 a decree that prohibited the use of “meaty” denominations for plant-based foods, the rationale it presented to justify the new law largely rested on the notion of consumer confusion. Calling plant-based products by familiar names like “burger,” “steak,” or “sausage” misleads shoppers into thinking they’re buying animal-based products – or …
Solving a problem that didn’t exist: how plant-based label bans confuse consumers Read More »
The Association of Greek Vegetarians “HellasVeg” announces today, Monday, March 11, the official launch of the contest “Veg.contest Thessaloniki 2024 – The city’s gastronomy is changing,” to highlight the best vegetarian (vegan and vegetarian) dishes from restaurants in Thessaloniki. More than 60 vegetarian or strictly vegan dishes from 25 restaurants in the city will be …
The demand of vegetarian and vegan dishes is increasing more and more, and the need for more plant-based products in restaurants as well. However, one of the problems identified in our research on the eating habits of Greeks in 2022 is that there are not enough vegetarian or vegan options in restaurants of our country, …
Mapping of restaurants with vegetarian and vegan meals. First stop is Thessaloniki Read More »
There was extensive coverage by mass media of the primary research conducted by HellasVeg, in June 2022, regarding the eating habits of Greeks, based on the consumption of meat on the one hand and on the other hand their conscious intention to switch to a more plant-based diet. One major finding of this research was …
Extensive media coverage of HellasVeg’s research on the eating habits of Greeks Read More »
The Hellenic Vegetarian Association (HellasVeg) was founded in Thessaloniki in 2021 with its main goal being the promotion of vegetarianism, at a national and European level. Within its first year of operation, it developed significant action towards its goal, as it became an official member of the European Vegetarian Union (EVU -www.euroveg.eu), which is the …
After HellasVeg and EVU’s intervention towards Members of the European Parliament to avoid the suggested amendments that affected in a negative way the plant-based sector, the initial text of the EU’s Report’s strategy on ‘’Farm to Fork’’ was voted in favor. The European Commission started to establish a ‘’ Green Agreement’’, in order to make …
Strategy ‘’farm to fork’’: One more victory for the plant-based industry Read More »
Nowadays, we are facing unprecedented phenomena occurring in the planet. Powerful earthquakes, conflagrations, floods, are some of the most characteristic examples of those phenomena. However, the environmental disaster is caused by our daily choices and specifically our eating habits. The current environmental repercussions, mostly related to food production are predicted to raise by 80% more …
