Solving a problem that didn’t exist: how plant-based label bans confuse consumers
When the French government introduced in 2021 a decree that prohibited the use of “meaty” denominations for plant-based foods, the rationale it presented to justify the new law largely rested on the notion of consumer confusion. Calling plant-based products by familiar names like “burger,” “steak,” or “sausage” misleads shoppers into thinking they’re buying animal-based products – or …
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