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The Hellenic Vegetarian Association (HellasVeg), prompted by the reintroduction of the proposal to ban terms such as “veggie burger,” “plant-based sausage,” and “plant-based steak” for plant-based products, called on the Ministry of Rural Development not to support the discussion during the EU Council of Ministers of Agriculture, which took place on June 23-24, 2025. The …

Press Release: The message to the EU is loud: “No to restrictions on plant-based food names – Yes to informed consumer choice and European innovation.” Read More »

The Hellenic Vegetarian Association (HellasVeg), following the successful completion of the veggie competition “Veg.Contest Thessaloniki 2024 – The Gastronomy of the City is Changing,” presents the impact that the competition has left on the public of Thessaloniki and the gastronomic preferences of the participants at the restaurant level. The impact of the competition was recorded …

Press Release: The Impact of “Veg.contest Thessaloniki 2024” on the Public – Findings of Nationwide Research Read More »

The Hellenic Vegetarian Association – HellasVeg presents the results of a recent survey it conducted on dietary trends in Greece for 2024, with a general emphasis on plant-based nutrition and specifically on purchasing preferences for plant-based products. This is a nationwide survey conducted by HellasVeg in collaboration with the polling company Kantar Greece S.A., involving a sample …

Press Release: New Survey on Vegetarianism in Greece – Consumers demand healthy and sustainable options Read More »

A look back at 2024 – Key Actions With joy and excitement, we begin the new year, reflecting on the successes of 2024 and the many new actions waiting for us in 2025. The year 2024 was filled with significant initiatives and achievements for the plant-based sector both in Greece and Europe. Let’s take a …

A Look Back at 2024 Read More »

When the French government introduced in 2021 a decree that prohibited the use of “meaty” denominations for plant-based foods, the rationale it presented to justify the new law largely rested on the notion of consumer confusion. Calling plant-based products by familiar names like “burger,” “steak,” or “sausage” misleads shoppers into thinking they’re buying animal-based products – or …

Solving a problem that didn’t exist: how plant-based label bans confuse consumers Read More »

The demand of vegetarian and vegan dishes is increasing more and more, and the need for more plant-based products in restaurants as well. However, one of the problems identified in our research on the eating habits of Greeks in 2022 is that there are not enough vegetarian or vegan options in restaurants of our country, …

Mapping of restaurants with vegetarian and vegan meals. First stop is Thessaloniki Read More »

There was extensive coverage by mass media of the primary research conducted by HellasVeg, in June 2022, regarding the eating habits of Greeks, based on the consumption of meat on the one hand and on the other hand their conscious intention to switch to a more plant-based diet. One major finding of this research was …

Extensive media coverage of HellasVeg’s research on the eating habits of Greeks Read More »