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Press Release: The Impact of “Veg.contest Thessaloniki 2024” on the Public – Findings of Nationwide Research

The Hellenic Vegetarian Association (HellasVeg), following the successful completion of the veggie competition “Veg.Contest Thessaloniki 2024 – The Gastronomy of the City is Changing,” presents the impact that the competition has left on the public of Thessaloniki and the gastronomic preferences of the participants at the restaurant level. The impact of the competition was recorded …

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Press Release: New Survey on Vegetarianism in Greece – Consumers demand healthy and sustainable options

The Hellenic Vegetarian Association – HellasVeg presents the results of a recent survey it conducted on dietary trends in Greece for 2024, with a general emphasis on plant-based nutrition and specifically on purchasing preferences for plant-based products. This is a nationwide survey conducted by HellasVeg in collaboration with the polling company Kantar Greece S.A., involving a sample …

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Understanding Consumer Attitudes Towards Veganism and Sustainability in 2024

The global push for sustainability is reshaping the food industry, with plant-based eating gaining momentum across Europe. Veganuary, the campaign encouraging people to try a vegan diet in January, has inspired millions to explore plant-based options, driving awareness of health, environmental, and ethical benefits. Recent insights from a 13-country European survey reveal valuable opportunities for …

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More than 130 organisations call for EU Action Plan for Plant-based Foods

More than 130 groups representing farmers, health professionals, consumers, animal welfare and environmental interests have written to European Commissioner for Agriculture and Food, Christophe Hansen, urging him to develop an EU Action Plan for Plant Based Foods by 2026. The groups, including 30 national organisations, as well as European and International-level bodies, add to the growing consensus …

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A Look Back at 2024

A look back at 2024 – Key Actions With joy and excitement, we begin the new year, reflecting on the successes of 2024 and the many new actions waiting for us in 2025. The year 2024 was filled with significant initiatives and achievements for the plant-based sector both in Greece and Europe. Let’s take a …

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Solving a problem that didn’t exist: how plant-based label bans confuse consumers

When the French government introduced in 2021 a decree that prohibited the use of “meaty” denominations for plant-based foods, the rationale it presented to justify the new law largely rested on the notion of consumer confusion. Calling plant-based products by familiar names like “burger,” “steak,” or “sausage” misleads shoppers into thinking they’re buying animal-based products – or …

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Press Release: Official Launch of HellasVeg’s Competition in Thessaloniki “Veg.contest Thessaloniki 2024 – The City’s Gastronomy is Changing”

The Association of Greek Vegetarians “HellasVeg” announces today, Monday, March 11, the official launch of the contest “Veg.contest Thessaloniki 2024 – The city’s gastronomy is changing,” to highlight the best vegetarian (vegan and vegetarian) dishes from restaurants in Thessaloniki. More than 60 vegetarian or strictly vegan dishes from 25 restaurants in the city will be …

Press Release: Official Launch of HellasVeg’s Competition in Thessaloniki “Veg.contest Thessaloniki 2024 – The City’s Gastronomy is Changing” Read More »

Mapping of restaurants with vegetarian and vegan meals. First stop is Thessaloniki

The demand of vegetarian and vegan dishes is increasing more and more, and the need for more plant-based products in restaurants as well. However, one of the problems identified in our research on the eating habits of Greeks in 2022 is that there are not enough vegetarian or vegan options in restaurants of our country, …

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vegetarian diet

Press Release: HellasVeg announces a study on the vegetarian dietary habits of people in Greece.

The Hellenic Vegetarian Association (HellasVeg) was founded in Thessaloniki in 2021 with its main goal being the promotion of vegetarianism, at a national and European level. Within its first year of operation, it developed significant action towards its goal, as it became an official member of the European Vegetarian Union (EVU -www.euroveg.eu), which is the …

Press Release: HellasVeg announces a study on the vegetarian dietary habits of people in Greece. Read More »

Strategy ‘’farm to fork’’: One more victory for the plant-based industry

After HellasVeg and EVU’s intervention towards Members of the European Parliament to avoid the suggested amendments that affected in a negative way the plant-based sector, the initial text of the EU’s Report’s strategy on ‘’Farm to Fork’’ was voted in favor. The European Commission started to establish a ‘’ Green Agreement’’, in order to make …

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